Employee Spotlight: Geraldine Matson, Area Sales Manager

Our mission at Instawork is to create economic opportunities for local businesses and professionals, globally. In order to achieve that mission, we have built a team composed of talented and hard-working individuals who are passionate about connecting skilled hourly professionals with local businesses who need their services.

Our Employee Spotlight series takes the opportunity to highlight members of our team and to give a glimpse into our culture and what it’s like to work at Instawork. To highlight the diversity of our team, we’ve asked Geraldine Matson, Area Sales Manager, to share more about her experience working at Instawork. 

What do you do at Instawork and how long have you been with the company?

I’m an Area Sales Manager, and I’ve been with Instawork for 6 years. In that time, I’ve had the opportunity to coach and grow multiple high-performing reps, help scale new sales motions, and contribute to major product launches across both shifts and hiring.

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What initially attracted you to Instawork?

The mission and vision — making work more flexible and accessible resonated with me deeply. I saw an opportunity to be part of something impactful and innovative.

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What's your favorite part of your job?

Helping my team succeed. Whether it’s coaching someone to hit President’s Club, navigating a complex deal, or seeing a rep I mentored get promoted — there’s nothing more rewarding than seeing others grow and win.

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What is one piece of “work from home” equipment you couldn’t live without?

My second monitor — absolute game-changer for managing calls, dashboards, and notes all at once.

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What's the most important thing you've learned since starting at Instawork?

Success comes from staying curious and embracing change. The ability to listen, learn, and pivot quickly has been critical to thriving in a fast-paced environment like Instawork

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In 10 words or less, how would you describe the culture at Instawork?

High-performing, collaborative, scrappy, mission-driven, and always learning.

Visit our Careers page to see current job opportunities at Instawork.

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