Cathy Hardin joins Instawork as Chief Revenue Officer

As companies across the country move toward pre-pandemic levels of business, the demand for staff continues to outpace supply. At Instawork, we’re committed to helping bridge that gap — which is why we’ve expanded our footprint in more local markets and business segments than ever, from warehouses to national food service providers and beyond. To help us navigate this pivotal period of expansion, we’re thrilled to welcome Cathy Hardin as Instawork’s Chief Revenue Officer.


On the heels of our $60 million Series C funding round, Cathy will play a key role in helping us connect new business with the staff they need, while continuing to delight our existing customers. Her proven track record of leading and scaling go-to-market teams, both large and small, at companies like Angi (formerly known as Angie's List) and Main Street Hub makes her an ideal leader during this exciting stage in our journey.

Most notably, as an Executive Vice President of Sales & Revenue at Angi, Cathy facilitated a merger with HomeAdvisor, oversaw a 2,000 person sales team, and improved customer acquisition and retention. In her four years at the company, revenue grew 2x to $387 million. It’s this experience and passion for effectively connecting businesses and skilled professionals that will make her an excellent addition to the Instawork team.

“I love tackling big challenges and working with others to unlock what’s possible for customers and the company, while fostering career growth and development for teams. I’m looking forward to bringing this experience and insight to Instawork as we scale in our ability to create economic opportunity for local businesses and professionals,” Cathy said.

Cathy adds to a number of accomplished executives that have joined Instawork’s leadership team in recent months, including CFO Mark Wallace, VP of Product Management Shamit Patel, and General Counsel Keith Chapman.

Welcome, Cathy!